Why Do Companies Go Public and Launch IPOs?



When a company grows and reaches a point where it needs more funds to expand, it often considers going public by launching an Initial Public Offering (IPO). Going public essentially means offering shares of the company to the public for the first time. This process comes with many benefits, which is why companies take this step. Let’s break it down in simple terms.

1. Raising Capital for Growth

One of the main reasons companies go public is to raise funds. When a company sells shares in an IPO, it gets a significant amount of capital from investors. This capital can be used to expand business operations, develop new products, invest in technology, or even acquire other companies. Essentially, the IPO provides an influx of cash without the company needing to take on debt. Unlike loans, which have to be paid back with interest, the money raised from selling shares doesn’t require repayment.

2. Brand Recognition and Trust

Launching an IPO can significantly boost a company’s reputation. Being listed on a stock platform in India makes the company more visible to the general public and investors. It can attract attention from media, analysts, and potential partners, building more trust in the brand. This increased visibility can also improve relationships with customers and suppliers.

3. Liquidity for Early Investors

Going public gives early investors and company founders a chance to convert their equity into cash. Before an IPO, a company’s shares are privately held, and it can be challenging to sell them. But once the company is public, these shares can be sold in the stock market, providing liquidity to investors. It allows early investors to exit or reduce their stakes while potentially earning significant returns on their initial investments.

4. Using Stock as Currency

Once a company is listed on a stock exchange, its shares can be used as a form of currency. This is especially useful in mergers and acquisitions. Instead of paying with cash, a company can offer its shares as a part of the deal. It also makes it easier for the company to attract top talent by offering stock options as part of compensation packages.

5. Debt Reduction

The funds raised from an IPO can be used to pay off existing debt. Reducing debt improves the company’s financial stability and lowers interest costs. It makes the balance sheet healthier, which can further attract investors.

6. Better Valuation

Public companies are generally more accurately valued than private companies because they are subject to market scrutiny. The stock price reflects how the market views the company’s current performance and future potential. A good valuation from the market can help the company when seeking further investment or partnerships.

7. Increased Regulation and Scrutiny

While there are many benefits to going public, it also comes with some challenges. Public companies are required to disclose their financials and undergo rigorous scrutiny by regulators like the Securities and Exchange Board of India (SEBI). This transparency can be a double-edged sword; while it builds trust with investors, it also means that the company’s management decisions are constantly under a microscope.

How Does an IPO Work?

The IPO process in India typically involves several stages. First, the company hires investment banks to underwrite the IPO. These banks help determine the price of the shares and assist in marketing them to potential investors. Once everything is ready, the company files its IPO paperwork with SEBI. Once approved, the shares are listed on a stock platform in India, where they can be bought and sold by the public.

How to Increase Chances of IPO Allotment?

Investors often wonder how to boost their chances of getting shares during an IPO. How to increase chances of IPO allotment often comes down to several factors, including applying through multiple accounts within family members, avoiding last-minute applications, and bidding at the cutoff price. Additionally, retail investors may benefit by applying in smaller lots, as companies are more likely to allot shares to those with lower bids due to high demand​.

Conclusion

Companies go public to raise capital, gain recognition, provide liquidity to early investors, and take advantage of growth opportunities. However, they also face increased scrutiny and regulatory challenges. The decision to go public is a significant step in a company’s growth journey, allowing it to leverage public investment for future expansion. For investors, participating in an IPO can be a rewarding experience, but it’s essential to understand the process and how to increase the chances of securing an allotment.

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